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Brand Assessment Research Paper BEFORE the beginning of the assignment due clas
Brand Assessment Research Paper BEFORE the beginning of the assignment due class session, submit, via CANVAS, an assessment of a national, USA-headquartered company brand. Discuss the brand’s strengths and weaknesses using the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 8). Recommend how you would improve the business’s product promotion and branding. This paper should be 7-10 pages (double-
spaced). Please include a cover/title page and—as the last page–a research sources citations’ page. (Both of these pages do not count in the required page total.) Papers must be in Microsoft Word format (best to save/submit as “PDF” format). Ensure your “ENROLLED AS” name (student ID card name) and your PID are on your documents.) link to book: https://vdoc.pub/documents/strategic-brand-management-building-measuring-and-managing-brand-equity-5th-edition-1a1ca3ninbhg
Use reliable sources from the internet and cite them properly please thank you!
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