Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

MKTB101 Marketing Communications MKTB132 Individual Home Assignment (75% of fina

by | May 15, 2022 | Marketing | 0 comments

TO ORDER THIS OR A SIMILAR PAPER PLEASE CLICK HERE

MKTB101 Marketing Communications MKTB132
Individual Home Assignment (75% of final grade)
Task Description
Please write a 2,500-word assignment, in Microsoft Word format, that provides a critical analysis of a chosen brand focusing on the following issue:
“Integrated Marketing Communications (IMC) practices of Fast-Moving Consumer Goods (FMCG) brands”
The assignment should include the following topics:
– Analysis of the chosen brand’s industry/product category
– Analysis of the marketing communications mix of the chosen brand (advertising, sales
promotion, direct marketing, personal selling, and public relations, etc.)
– The importance of IMC campaigns
– The importance/issues of digital marketing (social media, content marketing,
influencer marketing, etc.)
Please choose an FMCG brand that can be evaluated according the above criteria. Discuss the importance of IMC and provide recommendations that will help the brand in the future.
Administrative requirements:
Words count: 2,500 (+/- 10%), Times New Roman size 12 fonts, double spacing, not including appendices and list of references, tables, graphs, and diagrams. Harvard style referencing is a must (in-text references and list of references at the end). The number of references in the essay should be at least 10 (3 academic, including text book and journal articles and 7 online sources that can be about the brand, its webpage or articles online about the topic).
Indicative content:
– Introduction
– Analysis of the chosen FMCG brand’s product category/industry
– Analysis of the chosen brand
– Conclusion and recommendations
– List of references
– Appendix
Deadline: Please see on the Moodle page of the module.
The assignment will be assessed based on the following criteria (see the grid on Moodle):
Choice of brand (10%)
Analysis of the FMCG brand’s product category/industry (20%)
Analysis of chosen brand (50%)
Choice of sources, referencing (10%)
• Language and style (10%)
Papers shorter than 2,250 and longer than 2,750 words will be penalized. Papers shorter than 2,000 words fail automatically. Papers that contain less than ten (10) (3 academic and 7 other) sources can only receive a passing grade. Academic sources are academic journal articles and textbooks.
The resit arrangement for the assignment is the same as above; you may resubmit the same paper, with corrections, that you submitted by the original deadline. The resubmission deadline will be specified on Moodle after the grades for the original submission are published.
Academic conduct notice
Harvard-style referencing needs to be used consistently throughout. Incomplete referencing shall result in reporting the case to the Academic Conduct Officer, who keeps a record of such violations. First offenders may resubmit their papers and may receive 50% at most. Repeated violations of academic standards shall be sanctioned in line with the plagiarism regulations as detailed in the Student Handbook.
Where the Academic Conduct Officer has reason to suspect that a piece of work submitted by a student was wholly or in part written by someone other than the student who submitted it, and this has not been disclosed by the student, they may call for the student to defend the work in a viva or a written comprehension test. The burden of proof in such a viva or test will be upon the student to demonstrate to the examination panel’s satisfaction his/her full comprehension of the work s/he has submitted. Failure to appear without satisfactory explanation will result in immediate failure of that assessment, with consequences of academic misconduct and application of sanctions.

TO ORDER THIS OR A SIMILAR PAPER PLEASE CLICK HERE

What Will You Get?

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

 

}

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

w

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

 

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

 

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

 

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources

Testimonies

Expository essay of mine is well combined with the pre-made book review. Many thanks for your fast support and quick assistance with the writing.

Rusine

Munich, Germany

I needed a research summary to be rewritten according to the stylistic rules used in this college. Everything was done as I asked, I enjoyed the discount and will order again. Didn’t communicate with the writer.

Drago

Ashingtons, UK

Thanks Elite Academic Essays for helping me sell myself in the best possible way! You’ve done a magnificent job of tying all the pieces of my school application together and creating a holistic image of who I am and what I’ve done in a very bold and captivating manner. Marvelous!

Joe

USA

Let’s Get Started

Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!