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1.Your favorite brand of shoes –ACME Shoes Inc. –launches a new advertising camp

by | Sep 29, 2021 | Business | 0 comments

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1.Your favorite brand of shoes –ACME Shoes Inc. –launches a new advertising campaign featuring scenes reminiscent of your junior high school experiences to sell a new line of unisex athletic shoes. In terms of our discussions of memory and decision making, explain how the brand attempting to sway you to purchase the shoes.(5 points) 2.Consider the ways in which consumers evaluate alternatives.What “set”of alternatives would a brand never want to find themselves in? Explain your answer fully with an example. (5 points) 3.As a newly hired market analyst forACME Shoes Inc., you are presented with some sales data that includes quarterly sales for the brand’s recently launched unisex athletic shoe line, as well as estimates for quarterly sales for the brand’s four closest competitors. Why is this data insufficient for you to create a perceptual map? Explain what data you would need to gather to be able to compile a relevant perceptual map of the ACME Shoes Inc. product and the relevant competitive offerings.(5 points) 4.Suppose you have been hired by a Tampa-based technology company to help design a marketing campaign for a new product: a technology-enabled pair of eyeglasses. This revolutionary product provides the user with an augmented reality, enabling more immersive experiences and interactions between the user and their environment. Given the innovative nature of the product, what approach to learning would you suggest is most appropriate for the campaign to implement if the end goal is the grow consumer adoption of the glasses and why?(5 points)Note: For background on augmented reality and its potential, check out this article(includes videos): https://hbr.org/2017/11/why-every-organization-needs-an-augmented-reality-strategy. 5.We know from prior research that memories can be “shaped” by various factors that are sometimes called the “7 Sins of Memory”. How can the use of a “jingle” –a short slogan, verse, or musical tune–in a piece of advertising help brands to overcome these memory issues in consumers? Explain your answer with reference to as many “sins”as possible. (10 points) 6.The ideas of “buying local”and “supporting local business”have become strong influences on consumer’s buying habits. Using concepts from our discussions on decision-making, perception, and memory, explain AT LEAST 3 different ways in which these ideas contribute to the shaping of consumption choices. Make sure to use examples for each to back up your ideas. (10 points)

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