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Each student will prepare a background paper (2-3 double-spaced pages) that desc

by | Sep 20, 2021 | English 101 | 0 comments

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Each student will prepare a background paper (2-3 double-spaced pages) that describes the problem you are trying to solve (i.e., why is it that people do not already think or do what I’d like them to think or do) or the opportunity you are looking to leverage (e.g., how do I get people excited about a new service or product). For this assignment you will prepare a strategy brief that includes background information about the persuasion-relevant problem or opportunity you are proposing to address, your analysis of underlying causes and mechanisms, and the specific goals and objectives you aim to achieve through your communication strategy. Students are expected to find and use relevant research (a minimum of 5 peer-reviewed sources) that inform their understanding of the problem.
Criteria Ratings Pts
This criterion is linked to a Learning OutcomePlan Focus & Objectives
25 to >22.0 pts
Excellent
The plan’s central focus and objectives are clearly stated, relevant, and logically aligned; Focus is consistently maintained throughout the paper.
22 to >15.0 pts
Good
The plan’s central focus and objectives are relevant but not fully clear/explicit or logically aligned; Focus is mostly consistent throughout the paper.
15 to >10.0 pts
Satisfactory
The plan’s central focus and objectives are ambiguous and/or not fully relevant/logical; Discussion is not always focused throughout the paper.
10 to >0 pts
Inadequate
The plan’s central focus and objectives are not explicated or presented coherently. Plan lacks logical links among key elements or clear justifications.
25 pts
This criterion is linked to a Learning OutcomePlan Rationale
25 to >22.0 pts
Excellent
Plan rationale is grounded in one or more relevant persuasion theories as well as in synthesis of relevant research evidence; Logical links are made to the plan’s specific goals and objectives.
22 to >15.0 pts
Good
Plan rationale is grounded in one or more relevant persuasion theories; Effort is made to incorporate relevant research evidence; Discussion is mostly linked to the plan’s specific goals and objectives.
15 to >10.0 pts
Satisfactory
Plan cites one or more persuasion theories but the application of the theory is incomplete and/or inaccurate; rationale is not fully supported with relevant research evidence; It is not clear how the plan’s rationale is responsive to goals and objectives.
10 to >0 pts
Inadaequate
Plan lacks solid grounding in relevant theories and/or research evidence. No coherent, systematic rationale appears to support the plan.
25 pts
This criterion is linked to a Learning OutcomeCritical Thinking
25 to >22.0 pts
Excellent
Ideas expressed include original thought, substantial depth, and are relevant to topic; Well-developed viewpoint showing strong logical thinking, reasoning, and analysis with supporting evidence or examples.
22 to >15.0 pts
Good
Ideas expressed are mostly substantive and relevant to topic; Demonstrates some original thought, logical thinking, reasoning, and/or analysis; Viewpoint is supported with evidence and/or examples.
15 to >10.0 pts
Satisfactory
Ideas expressed are general in nature and/or occasionally may not be relevant; Mostly rehashes or summarizes ideas from readings or lecture; Limited analysis, original thought, and/or or supported arguments.
10 to >0 pts
Inadequate
Ideas expressed lack depth, originality, are off-topic and/or confusing to follow; Viewpoint, if given, is not supported with evidence or examples.
25 pts
This criterion is linked to a Learning OutcomeOrganization, Writing Quality, & Adherence to Guidelines
25 to >22.0 pts
Excellent
Document is well-written and well-organized; Key ideas and themes are arranged logically and marked by appropriate headings and sub-headings; Document includes all required components and adheres to the assignment guidelines; Narrative is free from grammar and spelling errors; sources are appropriately cited.
22 to >15.0 pts
Good
Document is well-written and organized; Key ideas and themes are mostly arranged logically using and appropriate headings and sub-headings; Document includes all required components and adheres to the assignment guidelines; Narrative is free from grammar and spelling errors; Sources are appropriately cited.
15 to >10.0 pts
Satisfactory
Document is written as one long essay with main ideas or themes repeated unnecessarily and/or do not logically flow from one another; Important component of the paper is missing or not fully explicated; Writing style is casual at times; Sources are not appropriately cited.
10 to >0 pts
Inadequate
Document is written as one long essay with little if any connections between major ideas or themes. Discussion lacks logical flow of arguments; Important component of the paper is missing or discussed in passing; Writing style is casual; Sources are not appropriately cited or cited at all.
25 pts
Total Points: 100
Comments from Customer
Discipline: Persuasive Communication

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