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B‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍randing is all about what you and your practice is known fo

by | Sep 19, 2021 | Marketing | 0 comments

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B‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍randing is all about what you and your practice is known for, and what it does better than others. What differentiates you from other doctors is the message to be conveyed and understood. With this in mind, create and evaluate three taglines to use to get this message across. Create a tagline for a large regional hospital system, a local multi-site medical center, and a small medical practice specializing in oncology with two offices. Taglines should be short and effective and original. Then explain why the tagline will work for each of the sites. Resources for the assignment: 100 Catchy Healthcare Slogans and Taglines (Links to an external site.): Create your own tagline, but he‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍re are some examples. https://www.everydayknow.com/healthcare-slogans/ TEXTBOOK: Berkowitz, E. N., (2021). “Essentials of Health Care Marketing”, Fifth Edition, Jones and Bartlett Publishers, Sudbury, Massachusetts. Association of University of Massachusetts, Isenberg School of Management. INSTRUCTIONS: 1. The 1 page paper will be run through the Turnitin (Links to an external site.) plagiarism detection tool. PLEASE ENSURE PAPER IS ORIGINAL WITH A PERCENTAGE LESS THAN 5%. 2. PLEASE INCLUDE READINGS FROM THE TEXT. 3. REFERENCE AND TITLE PAGE MUST BE INCLUDED. 4. RUNNING HEADER AND PAGE NUMBERS MUST BE INCLUDED. 5. TEXTBOOK MUST BE USED AS A REFERENCE AND C‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ITED.

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