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(Before You Do Anything Watch The Attached Video!!) Stukent
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(Before You Do Anything Watch The Attached Video!!) Stukent link : (https://home.stukent.com/join/email?course_id=4237) In this round of the simulation, you are optimizing for clicks. You will read and listen to the background, then download the historical marketing data into an excel spreadsheet. Answer the 10 questions. This will help you to begin understanding the calculations and manipulation of data. After answering the 10 questions, then move forward to allocating the $20,000 budget by utilizing the simulation guidance. Keep a list of your budget allocation and your upgrade performance allocations. Unfortunately you will not be able to access them once you run the simulation. For this assignment submit in D2L the following information: A) What was your analysis score? Do you now know the correct answers? If not, go back to the excel spreadsheet and analyze for the correct answers. Include the correct answers for all analysis questions that you missed in this response, labeling the question number and the answer. B) Report your number of actual clicks C) Based on Buhi’s historical performance, what is the ideal number of clicks? D) Did you utilize any upgrades? If so, which one(s)? If not, why not? E) A key part of understanding marketing results is understanding the variance. If you did not reach the ideal number of clicks, what do you think you should adjust in your budget to better achieve that goal? F) If you were to run this round again, what would you do differently? Upload your completed EXCEL spreadsheet. The EXCEL spreadsheet should contain the following information: * Your full historical data download * The additional columns that you were required to calculate * The file sorted based on the simulation directions * A column or other indicator stating the budget allocation by campaign * Listing of the upgrades (if any used) including the name of the upgrade, the cost and the description of what it is intended to impact. I am NOT looking for your post simulation results download as it does not include all of the above data. I AM looking for your decision process and input.
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